Jonah Goldberg at National Review called the media/liberals/etc. “trawling trolls” over the outrage about Memories Pizza refusing to cater gay weddings and, while I generally have no compunctions against calling the media/liberals/etc. trolls, I have to say that Memories Pizza is the real troll in this situation.
For those that are unaware of the definition of “trolling”, it’s a term of the internet age that means “make a deliberately offensive or provocative online posting with the aim of upsetting someone or eliciting an angry response from them.”
It’s baiting people, looking for a response of some sort and boy howdy did Memories Pizza get a response. The posts on their Yelp page, as Goldberg pointed out, are probably heated enough to cook their own pizza.
But let’s be honest here, unless the owners of Memories Pizzas are complete idiots (and I mean IQ south of 70 level here) they were trolling the world for a response, maybe they thought it would be good free advertising, by preemptively denying catering service to gay weddings.
How many weddings have they been asked to cater ever? What was the likelihood of anyone ever asking them to cater a wedding, gay or straight? They don’t even have a website, they use a yelp and facebook page with a very simple menu. They don’t deliver, as far as I can tell, and they aren’t on grubhub. They certainly don’t advertise themselves as a catering service for anything, be it weddings or birthday parties. They don’t even offer “party size” orders on their menu.
No one hires a pizza place to cater their wedding, but even if they did for some insane reason, no one would have been looking at Memories Pizza to do it.
Before this controversy Memories had 2 reviews on their Yelp page. A 4 star from Wilmington and a 5 star from someone, inexplicably, living in Portland. The most recent was from 2013. Now you have to go back 35 pages to find those reviews. They’ve recieved HUNDREDS of reviews and more media attention in the last 2 days than they have during the entire time they’ve been open.
Memories Pizza was a tiny place with no recognition, probably little advertising, and slow business. Now everyone knows their name. Whether that’s a good thing or not remains to be seen and if they do implode, they asked for it.
Who ever heard of a wedding that serves pizza.
Excellent trolling Memories, but I highly doubt it will be good for business.
Edit 4/3/15: This article was based solely on the information given in Goldberg’s article. I don’t know if at the time I read it it was known that a reporter had asked the pizza place for their opinion or not and I cannot even begin to express how much I do not care.
Let me assure you that while that might change my view on the subject somewhat and I’d be willing to retract that they were “trolling” for attention given that new information, it does not at all change my opinion that I think they made their bed and now they have to lie in it…along with piles of cash that people have inexplicably given to them.